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• How Many Advertising Customers Are You Losing Through Those Non-Renewals?
  Do make sure that you drill into your advertising sales people the fact that they need to ask your existing customers why they do not want to renew - and I mean really ask. If you can get to the bottom of the problem, then you may be able to offer alternatives. If the reason is solely down to poor response from your media, then you have to ask yourself why the response was poor and come up with some answers. What is the advert or the message? Was it the timing of the advert? Was it down to yo Read More...
• Advertising Photography and the Future
  The future of advertising photography looks bright and exciting. Not just the media of communication, but advertising photography is there everywhere. It can be well augured that there is a lot we can expect in future. Advertising photography is no more restricted to just print media like magazines and newspapers; it has infiltrated the fields of other media like websites and online media. Also, we can safely count the static and outdoor advertisements in this. The evolution of advertising phot Read More...
• The Great Thumbnail Media Planner Advantage
  Media planners and media buyers are overworked. Yet the importance of Media planning and media buying has soared with the fragmentation of media audiences due the explosion of thousands of new media The use of media advertising has grown to over $300 billion in the USA. New media technology has become rapid and quick. Never before has media been so much in the forefront of such business, marketing, information, entertainment and education. Companies want quick and profitable results for thei Read More...
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