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Media Advertising

• Internet Talk Radio - A Powerful Advertising Medium
  Advertising, a one-way communication with the purpose of informing potential customers about products and services and how to obtain them, is an essential function of any company to push their products in the market. Every major medium, with the examples of newspapers, television, radio, movies, magazines, video games etc. is already being used for the purpose of advertising. All advertising mediums, however, are not as successful, or rather efficient for the purpose. In other words, choosing a Read More...
• A Career in the Advertising Business
  With all its glitz and glamour, many people believe that working in advertising is all fun and games. Nothing could be father from the truth as advertising agency people are some of the hardest working professionals around. At its very core, advertising is still a business and a very competitive business at that. Now, if despite that knowledge, you still think that advertising is a good place of employment, then read on to get a better idea of how the advertising world works. Basically, adverti Read More...
• The Whole New Thumbnail Media Planner Experience
  How does a media planner or media buyer or advertising account exec or advertising manager come up with credible advertising campaigns and media plans when clients demand increased ROI? That is why the Thumbnail Media Planner was created. Finally, a media planning and buying guide has arrived. The assistance it can provide for media planners and media buyers is very valuable and essential. The Thumbnail Media Planner is a marketing media reference that provides key advertising statistics and Read More...
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• Changing Lanes in the Media Game (TVWeek)
  Often in this feature we have written about changes in media usage. As TelevisionWeek changes from a print publication into a Web-only existence, it seems fitting to wrap up this print column with a discussion of change, and how to maximize your TV advertising dollar by embracing the concept of change itself. For example, McDonald?s restaurants have not changed much since you were a kid, right? ... Read More...
• Kids and the media: Handling the commercial blitz (Courier-Post)
  Mary Tennison of Palmyra figured out her son was learning more than she wanted him to know from marketing and the media when he was just 4 1/2. The two were watching a tire commercial narrated by a lovely woman in a red dress. Read More...
• Zenith wins Tesco's media account (Business Times (Malaysia))
  HYPERMARKET Tesco Stores (M) Sdn Bhd Has awarded its media and advertising account to Zenith Media, ending over 8 years of partnership with Mediaedge: Cia. Read More...
• Millennial Media Reveals April View of U.S. Mobile Advertising Campaign Data for Brand Advertisers (PhoneContent.com)
  Millennial Media, the largest and fastest-growing mobile advertising networks company in the U.S., today released its April brand advertiser-focused Scorecard for Mobile Advertising Reach and Targeting (SMART) TM . The Millennial Media SMART offers a view of key metrics observed via Millennial Media's ad networks. Read More...
• Gatehouse Media Implements Pay Cuts (R News)
  Fairport-based Gatehouse Media, Inc announced salary cuts for most of its 1,500 employees in New England. The cuts average nearly 8 percent. Chief Executive Officer Rick Daniels says the recession hurt advertising revenue at newspapers in Massachusetts and Connecticut. Read More...
• Cannon Advertising Helps Make Inventory Closeout A Huge Success At The Oaks At Boca Raton (PRWeb via Yahoo! News)
  Cannon Advertising, Boca Raton assists the Oaks at Boca Raton with the sale of all standing inventory! Read More...
• Advertising agency Cactus reconfigures Powerball billboards (dBusinessNews.com)
  Denver - Denver?Charged by the Colorado Lottery with announcing Powerball?s faster-rising jackpots, and with no revisions to the exisiting outdoor media buy planned, advertising agency Cactus, Denver, keyed its creative strategy on the idea that a change to the familiar can be more noteworthy than the completely new. Read More...
• justAd.TV to Showcase Sun Java Media Client Interoperability for New Non-Linear TV Ad Formats During JavaOne 2009 ... (PR Newswire via Yahoo! Finance)
  Tel Aviv based start-up justAd.TV today announced the successful interoperability of the justAd.TV STB Agent with the Sun Java Media Client software. This interoperability allows TV providers to easily insert embedAds, justAd.TV's wide variety of new ad formats, into non-linear TV viewer experiences such as VOD and PVR, without requiring changes or upgrades to the video delivery network. Read More...
• ZENITH GETS TESCO MEDIA, AD ACCOUNT (Bernama via Yahoo! Malaysia News)
  KUALA LUMPUR, May 29 (Bernama) -- Tesco Stores (M) Sdn Bhd has awarded its media and advertising account to Zenith Media. Read More...
• AT&T Names Esther Lee Senior Vice President Brand Marketing and Advertising (PR Newswire via Yahoo! Finance)
  AT&T* today announced the appointment of Esther Lee as senior vice president-Brand Marketing and Advertising, AT&T Operations, Inc. In this newly created position, Lee will oversee all brand marketing and advertising creative and media strategy for the world's largest telecom company. Read More...