“This year, there are no conversations about it being a flat or down market,” said one broadcast-network executive familiar with upfront discussions. “The question remains how strong the market will be.
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Summer Slog Expected for TV Upfront | MediaWorks – Advertising Age
WPP took a stake in Vice last year, and this year turned out in force to help the media company throw an upfront for advertisers .
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Vice Throws Boozy Upfront With WPP, Leaks … – Advertising Age
Time was named magazine of the year at the National Magazine Awards on Thursday, taking home a prize honoring brands that excel across both print and digital.
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Time Is Magazine of the Year at National … – Advertising Age
Generation Media looks at the year-on-year percentage change in video games advertising and sales of boxed titles.
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The relationship between games advertising and sales | Games …
Mother's Day (better get moving, people, it's 13 days away) will see Americans spend just shy of $19 billion this year, according to the National Retail Federation.
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This Year, Give Mom a Dogfight | Adweek
Didn't snag a ticket to NAB this year? Never fear, the news is here
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The Synchronized Dance of Dual Screen Advertising at the NAB …
By 1964, the year in which the last season of Mad Men took place, women had been involved in American advertising for generations.
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Mad Women: A History of Women in Advertising | Care2 Causes
+++ April 1, 2012 – New Journal Web Site Offers Advertising Opportunities Manufacturers and suppliers, sup-pl …
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New Journal Web Site Offers Advertising Opportunities | Water Well …
Generation Media provides an expert analysis on the year-on-year games TV ad market.
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What's causing the drop in games TV advertising? | Games industry …
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