General Motors will stop advertising on Facebook because the automotive giant says that ads on the social networking site had little impact on consumers.
General Motors' decision to pull its advertising on Facebook comes as a blow to the social network on the eve of its IPO and will likely heighten skepticism about the effectiveness of advertising on the site as its business model …
The New York Times Company has released a new digital program called Ricochet, helping brands better meet audience needs by attaching advertising to Times content says Michael Zimbalist, VP of Research and Development, in his interview with Beet.TV.Traditionally, brands have purchased content to reach a publisher’s specific audiences. Now with Ricochet, brands can bring new and informative content to its following, while serving its own advertising goals.Zimbalist says the company’s launch partner SAP has put the product to test by selecting articles on cloud computing, enterprise computing and mobility and attaching its advertising using Ricochet’s many templates. The program then generates a unique link to the content with SAP branding, which the company can share via Twitter, Facebook, eNewletter, Google+ and other social media
In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I'm seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying. I've just …
