Xbox LIVE is Microsoft’s most innovative and differentiated advertising offering for video advertising, says Rick Song, GM for Microsoft Advertising, East Coast, in this interview with Beet.TV
WP Central The “Your App Here” marketing campaign is a venture by both Microsoft and Nokia that aims to help Windows Phone developers establish a foothold in the online media world with free advertising / promotion for …
Microsoft is losing a pair of top sales executives just as it embarks on hosting its own digital upfront while in pursuit of big brands' TV budgets. Richard Dunmall, Microsoft Advertising's vp of global agencies and accounts, …
With close to 70000 apps on the marketplace its no easy task to get noticed on the marketplace. But what if Microsoft / Nokia showcased your app in one of their Advertising Campaign ?? I am sure the developers in.
Today I'm happy to announce that the partnership we announced this past November, between Microsoft, AOL and Yahoo! is now fully operational and open for business. Starting this week, the Microsoft Media Network, AOL's …
Beginning this week, Microsoft Advertising is introducing new functionality within adCenter UI and adCenter Desktop, URL by Match Type , that will provide more precise control over your campaigns. In addition to the ability to …
On February 29 th at the Mobile World Congress in Barcelona, Microsoft announced the Consumer Preview of Windows 8 . As I shared in my previous post , Windows 8 offers unprecedented reach and I am happy to say that …
As I wrote back in January , the Microsoft Advertising Story Awards challenge marketers to think about future innovation in advertising and promote their chosen brands and stories in inventive and forward looking ways.