From GM's condemnation of Facebook to Facebook's own admission that it hasn't figured out mobile advertising , debate has swirled around Facebook's potential to push product and make money.
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Facebook Advertising Should 'Be Less Creepy,' Says Ad Man
One in five clicks in the U.S. happens on Facebook, and like any mass platform, most brands maintain a presence there and carefully cultivate their fan base
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Brands on Facebook: Advertising Is Optional | Digital – Advertising Age
First, WordStream released the results of a study that shows Google leads Facebook in a number of advertising -related areas like ad targeting options and ad formats.
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Facebook Advertising Slammed on Eve of IPO | WebProNews
The move by GM, one of the largest advertisers in the U.S., puts a spotlight on an issue that many marketers have been raising: whether ads on Facebook help them sell more products. On Friday, Facebook is expected to sell …
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GM bails on Facebook advertising « Expertly Wrapped
GM spends about $40 million on Facebook activities…
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General Motors to Put Brakes on Facebook Advertising | Wall St …
New research on Facebook advertising performance from WordStream may offer a few clues as to why General Motors discontinued advertising on the massive social network. Wordstream's research provides some important …
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Why Did GM Drop Facebook Advertising? | Search Engine Journal
General Motors will stop advertising on Facebook because the automotive giant says that ads on the social networking site had little impact on consumers.
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General Motors withdraws advertising from Facebook (Wired UK)
Those who work in the ad world are more likely to notice ads on social platforms than the general population; 71% of ad professionals agree they notice brand posts on Facebook all the time while only 23% of the general …
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Advertising Professionals Largely Only People Aware Of Brand …
General Motors is unfriending Facebook – to an extent.
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General Motors Drops Advertising On Facebook « CBS Detroit
General Motors' decision to pull its advertising on Facebook comes as a blow to the social network on the eve of its IPO and will likely heighten skepticism about the effectiveness of advertising on the site as its business model …
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MediaPost Publications GM Slams Brakes On Facebook Advertising …