Show me the Money! This memorable line from the 1996 movie Jerry Maguire might just as well be coming from today's CEO's and CFO's: a growing and vocal demand for accountability from the Marketing function. Big Data …
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Measuring Advertising Effectiveness: Branding Strategy Insider
My daughter Vivi was born on May 24, 2007, the same day Facebook CEO Mark Zuckerberg launched the ability for companies to build applications inside Facebook's site.
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The Truth About Facebook Advertising | Fast Company
SUNRISE, Fla., May 1, 2012 — Evan Weber, CEO of online marketing agency Experience Advertising , Inc., will be a featured speaker at the upcoming Affiliate.
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Experience Advertising Affiliate Management Agency CEO to Speak …
San Francisco—Jack Griffin, the former Time Inc. CEO and Meredith president, reached back to his b-to-b roots in a kick-off keynote presentation in front of a roomful of about 200 executives at ABM's Annual Meeting that …
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Jack Griffin at ABM Annual Meeting: Not Enough Advertising to …
Such eye-catching ideas and tactics have earned Roberts, the 63-year-old CEO worldwide of the global advertising agency Saatchi & Saatchi, fame as an advertising visionary. Roberts is now eyeing business with Chinese …
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InfoseekChina: Advertising visionary focuses on China
Adam Jablonski is Founder and CEO from Epom. Here he discusses some key trends form the Polish online ad market, and how the mobile and automated channels are.
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Adam Jablonski, Founder and CEO, Epom, Discusses Online …
In a widely anticipated move, Yahoo CEO Scott Thompson is trimming the workforce of 14000 by 14%.
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Yahoo Cuts 2000 Jobs in Broad Restructure | Digital – Advertising Age
With Wout Van Damme, CEO Funbox, Marc Barnett, general manager ninemsn, Danny Bass, CDO, GroupM, Roy de Souza, CEO ZEDO.
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Ad:Tech Sydney 2012: Display advertising roundtable
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